Lemon Scented Tea is an independent creative agency in Amsterdam. We use the power of conflict in storytelling to move people, transform businesses and reinvent brands.
No conflict, no story
All compelling stories have a crystal clear conflict in common. Whether it is the Bible, a great novel or a film, a good story is always rooted in a conflict. Without it, it’s just not interesting. Based on this universal storytelling structure, we’ve developed the Brand Conflict Model©; A powerful tool that helps companies identify their central conflict and that leads to a unique and compelling brand story.
Isolating a brand’s central conflict and defining its story is the foundation for all our creative work. We use this information to structure brand communication and create compelling campaigns & content. More specifically we use three key methods:
1. Story mining: telling your company or brand’s stories in a campaign.
2. Story creation: campaign based on a (made-up) story to create an impact.
3. Story doing: doing something remarkable with your product or service that gets people involved and sparks their imaginations.