Over Biezonder Bureau voor Branding, Design & Marketing
Biezonder - The storytelling agency
Biezonder has been developing strategic stories for business, politics, and culture since 2012. Founded by Marie-Jose De Bie, Biezonder guides decision-makers - from strategy development to implementing their strategic plan.
Stories move our world
When certainties are crumbling, facts are disputable, and presidents rule via Twitter - we are in the midst of a new era: a time of intellectual change that demands new thinking for successful action.
Meaning and identification are more important today than ever before. People need stories to order the complexities of their lives. They serve their imaginations. They inspire confidence. They convey morality and ethics. They provide justification and explanation and help us with advice, warnings, and information.
We live in a world where facts alone make no difference, and only stories create larger contexts. So brands in business, culture, and politics face entirely new challenges. That's why Biezonder follows its view of strategy:
Strategy is storytelling!
If the strategy cannot be told, it is not a strategy!
Strategy as a story means acting differently - in all central areas of action of the organization!
At Biezonder, we believe that extraordinary times require extraordinary brands. We use the power of design to create distinctive brands that are meaningful, memorable, and iconic, putting people at the center of the brand experience to drive behavioral change and deliver real impact.
Whether you're a consumer or retail brand, an established corporate brand, or a challenger brand, our objective is always effectiveness, and our strategy is extraordinary design. With 20 years of brand design experience under our belts, we are an effective brand design agency.
Our projects range from Brand Identity, Brand Strategy, Packaging Design, Brand Guardianship, and Brand Experience to Digital Activation.
We build brand power. We transform cultural and consumer tensions into meaningful and memorable brand ideas.